The Journey Map is known by many names, including Experience Flow, Customer Decision Journey, or User Experience Journey. Whatever we call it, each journey map is a story, and what makes stories effective makes journey maps effective, too.An effective Journey Map teaches us, is based on truth, and helps us empathize with others.There’s plenty of info out there on journey mapping, so here’s a quick overview on the basics of crafting effective ones.

Source: The Basics of Effective Journey Mapping

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