Consumer experience seems to be a hot topic in marketing seminars these days. It was also the topic of the day at Suhde 2016 seminar organized by MARK Suomen Markkinointiliitto ry. The afternoon was filled with speakers from different industries, who provided the audience with a wide range of viewpoints to consumer value and experience thinking.

Source: Consumer Experiences From Theory to Concrete Examples – Suhde 2016

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