The Ultimate Guide to Chatbots: Why they’re disrupting UX and best practices for building

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The incredible potential of chatbots lies in the ability to individually and contextually communicate one-to-many.Let’s break that down.One-to-Many Communication: There are plenty of tools out there that allow us to communicate one-to-many at this point in history. These tools, including everything from basic mailers to email marketing to social media, make it easy to reach a large audience and target groups within that audience all at the same. But, for the most part, these tools do not allow us to communicate with people on an individual level.

Source: The Ultimate Guide to Chatbots: Why they’re disrupting UX and best practices for building

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