Almost every organization today is putting customer experience (CX) at the core of its strategy, aiming to provide products and services that meet customers at every touch point.. In a crowded, multichannel marketplace, companies realize that a great customer experience—consistently delivering what customers want, when they want it—can be a powerful differentiator..

Source: Marketing Analytics Can Improve the Customer Experience – SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

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