Why the Future of Retail Needs to Move Beyond Advertising     By Yoram (Jerry) Wind and Catharine Hays, with Alexa de los Reyes

“By 2020, advertising will shift from being an additive element to being an invisible, inspirational, and indispensable part of product and service experiences.”               —Karl Isaac, Head of Brand Strategy and Innovation, Adobe …more

Read more: Why the Future of Retail Needs to Move Beyond Advertising – JGA

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