2016 was an amazing year for online marketing, but the industry never slows down.

We haven’t quite hit the end of the year, but it’s time to start thinking about how the industry’s going to change in 2017—and how you can prepare accordingly.

Marketing is a field dominated by those with the foresight to plan ahead, anticipate changes, and jump on trends before your competitors do, so take note of these trends to come and prepare for them. You don’t have to use all of them, but you should be aware of their existence if you want to continue being competitive in your industry.

Read: 7 Online Marketing Trends That Will Dominate 2017

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