Two things I learned this week trying to catch up with my martech reading. First, most organizations are adopting a best of breed marketing technology stack, but are struggling to keep up with the changing landscape. The second is that the role of the marketing technologist may be in trouble. In my opinion, the first is strongly influencing the second.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny