From industry giants like IBM to startups like Airbnb, design thinking undoubtedly is top of mind for business teams. The traditional “If you build it, they will come,” mentality has been usurped by techniques like customer journey mapping and empathy-driven prototyping. The user, not the product, leads.But while design thinking isn’t exactly new and has many use cases outside of product development, many companies are unsure how to implement the approach in a way that improves their business – especially in still nascent areas like data analytics and decision sciences.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny