Regardless of the industry, the value of a design thinking approach requires all parties to be involved, such as agencies, clients and consumers, to work collaboratively together.
These design thinkers, more often than not, rely heavily on research from ‘real world’ scenarios, rather than historical data or demographics.
The method ultimately refines potential outcomes, driving output in coordination with what the leadership wants to achieve and deliver.
Design has become the cornerstone of digital transformation projects, and it’s about time industries recognised this.
Defining Design Thinking
In basic terms, design thinking is a methodology used by designers to solve complex problems and in turn, find a solution for the end user. Design thinkers use logic, creativity and reason to explore possibilities of what could be, to create desired outcomes that benefit the end user, i.e. the customer or client.