I am a big proponent of superconsumer strategy : find, listen to, and engage with your most passionate customers; understand their tastes, emotions, and behaviors; lean into the aspects that also resonate with a much larger group of potential superconsumers; and then tailor your decision making, coordinate, and concentrate your cross-functional investments, and innovate—both your product and your business model—to give these consumers what they want and need.

Read all at the Source: The Benefits of Hiring Your Best Customers

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