Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today’s digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.

Source: Relationship marketing: The new CRM

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s