When was the last time you went into a store and purchased something?

Perhaps you were just running into the store to pick up a quick snack. Chances are that prior to even the simplest of shopping decisions, you consulted the internet. Whether shoppers are looking for information on prices, reviews, quality or the general experience, many retailers rely heavily on the expansion of on-demand e-commerce consumption.

By 2020, the retail e-commerce industry in the US is forecasted to jump from a $340 billion to a $485 billion.

Innovation and progress in technology have introduced new types of lead generation models and consumer trends, suggesting that more than 50 percent of shopping is now done online (a figure that demonstrates constant growth). Over the course of 2016, we saw the trend lending itself towards an e-commerce boom, and believe that 2017 will be the year where the quality of experiences outweighs simply getting a good value. Shopping is like Eating: We never stop Consumption

Read all: This is why user experience is more important than price

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