This year, over 23,000 online shoppers in 25 different territories participated in our 2016 Total Retail Survey, which asks consumers about the world about issues ranging from mobile shopping to social media influence to innovation at retailers.
It unveils eight insights of the next retail revolution: To understand future global shopping behavior, look to China – Not only does our Total Retail survey data illustrate a continuing willingness on the part of Chinese consumers to become early adopters of cutting-edge shopping habits such as mobile buying but, in conjunction with our studies from previous years, it suggests that Chinese shopping behavior is a leading indicator for global shopping behaviors.
We may live in the age of value-but price is still king –
We found that affordability is, indeed, a major driver for shopping behavior around the world, across income bands and across national borders.
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