According to a study, more than 40% of brands do not have a defined digital marketing strategy, while 15% do have a strategy but they haven’t yet integrated into their marketing activity.
But the fact is that, if you don’t have a right plan in place, how can you grow and innovate, to measure the results and learn from the past mistakes?
From designing, SEO to content marketing and analytics, it can be daunting to figure out where to start — and, more importantly, what’s going to have the biggest impact on your business.
To be effective at digital marketing, you’ll need a strategy that defines your business needs and the goals to accomplish them. It depends on the scale of your business, your strategy might include multiple goals and many other things but the focus remains on how to meet those objectives.
Simply start crafting an effective plan which can pack a strong punch. The Inbound marketing services by Clickmatix have helped a wide roaster of clients to accomplish their marketing needs.
In this post, I’ve shared 5 steps which are very important and you should follow them to make sure that your digital marketing efforts create a real impact on your business.
1.Learn, What You Want And Set Up The Objectives
The first step begins with defining your business’ overall objectives and create a digital marketing mission that fits into your business plan. In order to reach this mission, set up & measure your KPIs:
a.First, analyse your previous digital marketing efforts to ensure that you aim for a positive increase on your current results, while helping you to avoid setting your expectations too high.
b.Identify a method to measure each of your KPIs – for example, whether you will use Google Analytics to measure your conversions or your own social media analytics to track engagement or a tool like BuzzSumo to assess the success of your content marketing.Before you start planning your KPIs, it’s better to know which metrics matter the most to your CEO.
My point of view: having a digital strategy with KPI’s of a decade ago will not work for any organization.