It occurred to me last night that, if Customer Experience was a human body, personas would be healthy eating. Just like we know we should have and need personas, we all know we should and need to eat healthy. But both can be hard to do and, like the debate I had with myself last night, we wonder if the effort is worth it.

Read alltumblr_ojyn85eNOf1udqvszo1_1280: Personas: A Lifestyle Change for a Healthier CX – Jane-Anne Mennella

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