Between the global tech firms, independent agencies, start-up scene, and boutique studios, Silicon Valley has a greater concentration of designers than anywhere else in the world.
So how did this come to be?
California College of the Arts Professor of Industrial and Interaction Design Barry Katz tells the history of design in Silicon’s Valley in his insightful book Make It New, which is now out in paperback. B
elow Katz discusses the notable people, milestones, and ideas that led to Silicon Valley’s awakening as a design hub.
Silicon Valley design didn’t begin with Steve Jobs.
“I scratched all the way back to August 1, 1951 where I found the first professionally-trained designer to work in what was not yet even called Silicon Valley. His name is Carl Clement, and he showed up at Hewlett-Packard carrying around his industrial design portfolio. This instrument company, full of the physicists, engineers, machinists, had no idea what they were seeing, and even the more tolerant ones had no idea why this should be of any interest to them. Clement probably just talked himself into a job as a draftsman and then began looking for opportunities until he actually built up a design group.”