Digital Transformation is on the agenda of nearly every company by now.
Budgets are soaring, as are the promised benefits.
If companies are struggling to meet quarterly results you will likely see industry analyst and pundits screaming for more and faster digital transformation.At the same time we see claims it’s not so much about transformation as it is about maturing. And we see 100% digital companies in e-commerce open up real-life stores and branches in an unprecedented pace.
Digital and physical seem to do well together.
Better even than each separately.Emerging technologies are the talk of the town, fueling the digital transformation hunger. People gather around the water-cooler to discuss what could be and might be, often forgetting that many of these technologies require more than 5 to 10 years to mature. And forgetting that New Technology + Old Organization results in nothing more than a very expensive old organization.
Obsess over your Customer’s job
Of course new technology requires experimentation to see what it can do for you or your Customers. I believe though it is even more important to experiment with a clear view of the problems you are trying to solve. And to do that you need a clear view on the problems your customers encounter when trying to get their jobs done and meet the desired outcomes from it.