Lyle Kantrovich: The State of #UX: Industry Trends & Survey Results 

What’s the most valuable UX method? What are the best UX tools? What techniques do teams use the most? This presentation covers those topics and more in fresh findings from research with UX practitioners from across the industry. You’ll learn something useful whether you’re a manager, a seasoned pro, a newcomer planning your next career move, or just want a few ideas about new skills to learn.

My point of view: this deck contains indeed knowledge applicable to everyone in the industry.


How Coca-Cola uses #design to create a memorable customer experience #cx

Brad Rencher, Executive Vice President at Adobe, kicked off the first day of this year’s Adobe Summit London with a speech on why ‘experiences’ are at the heart of the most successful brands.

Coca Cola is arguably one of the biggest experience-based brands of all time, with both its past and future shaped by how it is able to communicate the idea that there is no better one than drinking an ice cold Coke.

Source: How Coca-Cola uses design to create a memorable customer experience

Michael Boysen : If you can’t identify an exit strategy, you can’t identify your market

Hypothesis: A product or service innovator can determine the best market opportunity, the optimal growth path, and/or an exit strategy before they build their product

To begin, this is one of those touchy subjects because everyone involved in this world is pretty smart, and has an opinion.

Some are personally very successful — e.g. venture capitalists — and some believe they are going to be successful — e.g. founders.

There is no arguing with them and I don’t intend to argue with them.

Instead, I will just lay my thoughts down, and begin by reminding everyone of some basic facts that very few have demonstrated an ability to overcome.

Fact #1: 95% of new product or service launches fail in some form or fashion— elaborated by the following facts; especially the growth one

Fact # 2: Only 5% of companies are able to sustain a real, inflation-adjusted growth rate of more than 6%

Fact #3: 95% of companies reach a point where growth simply stalls to rates at or below the rate of growth of GNP

Fact #4: Only 4% of the companies whose rate of growth stalls are able to successfully reignite growth to even 1% above the GNP rate of growth

These facts should tell us not to trust our intuition. Yet, we build investment strategies based on getting that one big home run; when there is no guarantee that it’ll come (using traditional methods). If there were, we’d only be funding the home runs, wouldn’t we?Now I’ll move on to some broadly unaccepted assumptions:

Read all: If you can’t identify an exit strategy, you can’t identify your market | Michael Boysen | Pulse | LinkedIn

My point: a very sharp reflection.  Taken from my own professional and personal experiences: you have when you win (and what your win is) and when to stop (and accept the associated losses.

Recommended read: Adaptive Path’s guide to #service #blueprinting #servicedesign

They have spent years working with the power of blueprinting methodology, constantly making refinements to their approach and the craft that surrounds it; and now, they want to share their learnings with the broader service design community. By sharing their tools, we can collectively advance the service design practice and its methods.

What Generations X, Y and Z Want from Work Technology | INSEAD Knowledge

Future employees expect a seamless virtual office and new levels of flexibility.

Only three percent of working professionals currently use any kind of virtual reality (VR) applications in their workplaces. But 30 percent say VR will revolutionise their work in the coming decade, according to the second part of a three-part study conducted by the INSEAD Emerging Markets Institute, Universum, the MIT Leadership Centre and The Head Foundation.

In a survey of more than 18,000 students and professionals worldwide, spanning generations X, Y and Z, we concluded that current and future employees have outsized expectations from technology at work for which most employers are currently unprepared.

This finding was most pronounced in Generation Z (born between 1997 and 2002), which is most excited about the capability of VR, with 42 percent expecting it to make a big impact on their working lives when they enter the workforce.

Lending support for the future of VR, Goldman Sachs estimates that the VR and AR (augmented reality) market is likely to grow to US$80 billion in revenue by 2025 as the segment expands beyond entertainment.

The gap between technological expectations and reality was also reflected by current working professionals surveyed, where almost two thirds of both Gen Y (or millennials) and Gen Xers consider their employer’s digital capabilities as important but only around 40 percent think their firms are currently up to the mark.Give me tech and flexibility

Read all: What Generations X, Y and Z Want from Work Technology | INSEAD Knowledge