From interest to adoption of cognitive technology | Deloitte University Press

When it comes to adoption of cognitive technology, some of the leading companies are progressing rapidly from the pilot project phase to the production application phase. Those on the sidelines would do well to move from interest to adoption of this impressive group of technologies.


While cognitive computing, often referred to as artificial intelligence (AI), is hardly new, the recent level of interest in it is astounding. The combination of vendor marketing, concerns about job losses, and even discussion of “robot overlords” have prompted massive interest in the media. There is also plenty of substance behind the hype. Cognitive technologies offer the possibility of increased productivity, better knowledge-based interactions with customers, and the ability to solve problems that are too complex for human brains.

Read : From interest to adoption of cognitive technology | Deloitte University Press


Sophie Meijer: #Servitization is the new normal (or even better one of the many new normals) #servicedesign

What does it take to shift from a focus on products to one on services?

My point of view: not only relevant for those who are designing, delivering and deploying products. Especially relevant and important for those working in the non-profit sector

What’s Your Digital ROI?


The age of digital disruption is here, and no company is immune.

Leaders who believe their companies can afford to be cautious in their digitization overhaul should think again. While they may be moving slowly and carefully, competitors are moving at great speed. Still, companies can’t afford to hastily throw resources into strategies that won’t work.

So what’s a company to do?

That’s where the digital ROI framework comes in.

Digital ROI allows companies to gauge how well investments are paying off throughout a firm’s entire ecosystem during a digital transformation.

It reveals whether companies should pause and reset if necessary or push harder for strategies that are working.

The digital ROI framework balances digital investments in several focus areas.

Each focus area is then associated with specific performance indicators. In this way, the framework can provide the holistic view companies need to ensure an organized and effective digital transformation while adhering to broader strategic goals.

Key to the framework is taking frequent measurements of what is working and what isn’t, how much time those actions are taking, and whether they are boosting revenues and cutting costs.

This allows companies to track and calculate the impact of their digital initiatives more accurately, retool when necessary, and make teams accountable for their roles. The exhibit below shows how a company’s digital ROI framework might look.

For most companies, regardless of size, industry or geography, digital investment can be broken down into six strategic focus areas:




safety and soundness,


and disruption and innovation.

Each focus area is assigned a goal (or goals) that works toward the desired digital transformation, and each goal is given specific performance indicators and a timeframe to hit that mark.

Many of the metrics will be quantitative, but they should be balanced with softer, more qualitative judgments of progress. Both kinds of metrics must be appropriate to the company’s industry and geography and aligned to its overall strategy.

And they must be made a part of every employee’s individual performance objectives in order to drive the change required.


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My point of view: It’s not only about organizations. It is also relevant for professions, professionals and persons to wonder what’s your digital ROI.

Adweek: Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World –


In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest decision of their careers as they mulled acquisition options for the shop, which, true to its name, had grown to rank among the hottest independents in the business.

Should they join one of the global agency holding companies showing interest?

That seemed like a logical move for a group that had built a reputation for creative innovation with high-profile campaigns on behalf of EA Sports’ Madden NFL franchise and a Star Wars: Battlefront reboot en route to being named Adweek’s Breakthrough Agency of the Year.

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