Bot Yourself – IBM Watson What does it mean to #bot yourself

Want to create your own bot but too busy to read the full tutorial? You can import our workspace! Signup for a Bluemix account, create your conversation instance, import the workspace. Keep reading below for full details.What do chatbots do? Whether it’s answering questions for online shoppers, assisting customers file their taxes, or helping people understand their insurance policies, chatbots are enhancing experiences today more than ever. But the experiences that you choose to enhance is entirely up to you. To see how easy it is to build your chatbot and enhance those experiences, keep reading…

My not so technical background

When I started with IBM Watson as a recent undergrad in August of 2016, if I had been asked to build a bot, it would have been the end of the line for me – I don’t code, and I’m not super technical. Today though is a different story. This is the story of how someone – with no experience building chatbots – can “bot themselves” using the IBM Watson Conversation API.

What does it mean to bot yourself?Exactly what it sounds like. The idea is to create a chatbot that can answer questions about you, as if it were you, without actually being you. So, it could answer questions about where you’re from, what you do for work, and when you graduated college. And if you’re ambitious, it can even talk to your mom for you when you’re “busy”.

Source: Bot Yourself – IBM Watson

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Adweek: Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World –

 

In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest decision of their careers as they mulled acquisition options for the shop, which, true to its name, had grown to rank among the hottest independents in the business.

Should they join one of the global agency holding companies showing interest?

That seemed like a logical move for a group that had built a reputation for creative innovation with high-profile campaigns on behalf of EA Sports’ Madden NFL franchise and a Star Wars: Battlefront reboot en route to being named Adweek’s Breakthrough Agency of the Year.

Read all at http://www.adweek.com/brand-marketing/global-consultancies-are-buying-up-agencies-and-reshaping-the-brand-marketing-world/

The heartbeat of modern marketing: Data activation and personalization | McKinsey & Company

Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies.

We’ve come a long way from “People who bought this, also bought that.”Consider the experience of a representative customer we’ll call Jane. An affluent, married mom and homeowner, Jane shops at a national clothing retailer online, in the store, and occasionally via the app. When visiting the retailer’s website in search of yoga pants, she finds style choices based on previous purchases, the purchases of customers with profiles similar to hers, and the styles of yoga pants most frequently purchased on weekends. She adds one of the offered yoga pants to her shopping cart and checks out.

Source: The heartbeat of modern marketing: Data activation and personalization | McKinsey & Company

Forget Coding: Writing Is Design’s “Unicorn Skill” | Co.Design

These days many designers can code–an increasingly important skill for landing a job.

But few are just as fluent in their own language as they are in Javascript.

That presents a serious problem in terms of design.

Users still depend on copy to interact with apps and other products.

If designers don’t know how to write well, the final product–be it a physical or digital one–can suffer as a result.

In his “2017 Design in Tech Report,” John Maeda writes that “code is not the only unicorn skill.”

According to Maeda, who is the head of computational design and inclusion at Automattic and former VP of design at VC firm Kleiner Perkins, words can be just as powerful as the graphics in which designers normally traffic.

“A lot of times designers don’t know that words are important,” he said while presenting the report at SXSW this weekend. “I know a few designers like that–do you know these designers out there? You do know them, right?”

Read all: Forget Coding: Writing Is Design’s “Unicorn Skill” | Co.Design