Social Media Strategy Map: How To Find Your Way

Found at Social Media Strategy Map: How To Find Your Way | BusinessBlogs Hub. Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. After Leader Networks developed the strategic frameworks for social media at more than 40 companies, including many large enterprises, we sat down with pen and paper (literally!) and pulled our approach and methodology into a Strategy Map. (click here to download) To be continued at Social Media Strategy Map: How To Find Your Way | BusinessBlogs Hub Photocredit: http://showmeabike.blogspot.com/ Related articles How to Apply a Strategy Map to the Sales…

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Mike Boysen awesome The ROI of CRM (and Social CRM)

It is not a good practice to include a complete post. For this post written by Mike Boysen I make an exception. His post is good, really good. Always great to reflect on discussions about ROI in any organization. Keep in mind what Kaplan has written about business cases in his excellent “Strategy Maps’ , written with David Norton. “None of these intangible assets has value that can be measured separately or indepedently….. Improvements in intangible assets affects financial outcomes through chains of cause and effect relationships. Regular readers of this blog are aware of the fact that for me a business…

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