Book review: David A Aaker’s Brand relevance

How to create a blue ocean strategy is one of this year’s themes on this blog. A little bit late – the book was published early 2011 – I decided to read Brand Relevance.   David A Aaker’s publisher claims that ”  Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market.   This  ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals … Continue reading Book review: David A Aaker’s Brand relevance

Rate this:

The 50 Most Influential Management Gurus – Harvard Business Review

                                              Via Scoop.it – Serve4impact: designing design driven operations Every two years, the Thinkers50 publishes their definitive list of management thinkers. Below are the results for 2011. Via hbr.org Photocredit: tdshh Related articles Clayton Christensen’s chapter 1 The educational innovator’s dilemma (serve4impact.com) Continue reading The 50 Most Influential Management Gurus – Harvard Business Review

Rate this: