8 Science-Backed Reasons to Read a (Real) Book

Bookworms can see some serious perks to their health and happiness. Want to really reap the benefits of reading? Reach for an old-fashioned, printed book.

Source: www.realsimple.com

urbanoutfitters:Extra whipped cream, please. (Photo by Dan Martensen)<br /><p class=" width="500" height="750" /> Dan Martensen


How to sharpen your saw? Fostering creativity in self and the organization

862 by kajico** on Flickr. 862

Found on fairycastle.tumblr.com

I’m a regular reader of management  books.

For the sake of  my professional and personal development; and because books – often- are an excellent way to make progress in life.

Fascinated by the disciplines of design thinking and service design, i invested some time to better understand how to foster creativity.

Over the last years , many great books  about how to become more creative ve become available.  And now I can add a new release on my bookshelves.


Fostering Creativity in Self and The Organization: Your Professional Edge helps individuals, and their organizations, learn to maximize creative potential.The book explodes the myth that creative people are born rather than developed through practice and hard work. All people are creative and have the ability to be innovative, not just artists, musicians and writers. The Professional Edge defines these skills and demonstrates how to develop them. These are the skills required of 21st century professionals, which can be developed through awareness, coaching and practice resulting in mastery.

This book will appeal to anyone seeking to advance his or her career. It will also be of great value to human resource executives who want to guide the development of a workforce that has the skills to effectively compete in fast-paced competitive industries or to open up new and innovative blue ocean market spaces.

About the Author

Dr. Stein’s research interests focus on decision making, knowledge management, creativity, corporate innovation, energy policy and sustainable ventures. He has published several research papers in the Journal of Management Information Systems, The International Journal of Expert Systems, Organization Science, International Journal of Knowledge Management, Information Systems Research, Journal of Business Ethics, Renewable and Sustainable Energy Reviews, and Expert Systems with Applicationsamong others and serves as a reviewer for several management and M I S journals and conferences.

Articles of general interest on business, energy and technology, and government have appeared in the Delaware County Times (PA).

The core

The author introduces for me the IDEAS-method.

The components of the method are:






Eric W Stein claims that to develop proficiency and depth one needs discipline and hard work. He proposes to break up the process into preparation, practice and performance.

The subsequent chapters elaborate the five components. The last chapter outlines a plan for action. It enables the reader to start the hard work.

My rating

4,5 stars on a scale 0-5.

It is my sincere belief that many of us are creative. As stated by the author, creativity is not just the province of artists, musicians and writers.  Most of us can sharpen our creative skills. You have to learn and understand the associated skills and behavior.

This book is a recommended read for anyone who is interested in understanding creativity  and applying creativity  in the real word. It will still be hard work for you to apply  the book’s knowledge and information to achieve business, professional or personal success.


Use your brains to design your work/life balance

Cover of "Your Brain at Work: Strategies ...I just read about Emily and Paul in David Rock’s Your Brain at Work. Parents of two children in their struggle for an ideal work-life balance. Emily just got promoted in a large corporation; Paul runs his own business as a software consultant.
The pressure in their lives, just like yours and mine, is filled with a bewildering blizzard of friction, tension, ambition, execution in the midst of emails,
phone calls, conference calls, meetings, projects, proposals, and plans. Yeah, the kids are also an essential part in the lives of Paul and Emily.

Indeed, very recognizable!

Staying ahead of the storm becomes a seemingly insurmountable task provided we do not acknowledge how our brain works.
In David Rock’s book, we lean how Emily and Paul’s brains work as they attempt to sort the vast quantities of information they’re presented with, figure out how to prioritize it, organize it and act on it. The author is aware of how a the brain works—and more specifically, how it can perform in an optimal way in a work setting. We learn getting things done and feel comfortable at the end of the day with your beloved spouse and kids.

The core

YOUR BRAIN AT WORK explores issues such as:
  • why our brains feel so taxed, and how to maximize our mental resources
  • why it’s so hard to focus, and how to better manage distractions
  • how to maximize your chance of finding insights that can solve seemingly insurmountable 
  • how to keep your cool in any situation, so that you can make the best decisions possible
  • how to collaborate more effectively with others
  • why providing feedback is so difficult, and how to make it easier
  • how to be more effective at changing other people’s behavior

    My rating


    4,5 stars on a scale 0-5.

     millie clinton.David Rock really rocks, bringing neuroscience studies and insights to the battlefield of work/life balance and even more important for  management and leadership.
    The author provides easy access to the insights of complex studies and even more important constructs these into doable concepts. For me the real eye-opener was the introduction of the Scarf-concept as a valuable elaboration of change leadership concepts. Cecil Dijoux recently wrote about the concept in his post http://thehypertextual.com/2013/04/23/social-neuroscience-scarf-model-and-change-management: a must read with excellent references.

David Rock also contributes to transforming one personal work styles through doable principles. This is an  invaluable contribution for me creating – indeed – a better work/life balance and acting as a better change leader.

This book is recommended reading for anyone who is interested in designing a better work/life balance and for those connecting to a changing context in the business world. It is then up to you how that knowledge and information will be applied by you  to meet business, professional or personal success.


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