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Yes, i’m a little bit late with this review. However, as the holiday season comes close, this is a fine opportunity for me to deliver my readers my thoughts.
For me, old class management was amongst others always about the advantages and disadvantages of horizontal versus vertical integration in any enterprise or industry. And now R/GA’s Barry Wacksman together with Chris Stutzman identified another route to thrive: functional integration in their book Connected by Design.
Why read this book.
New school marketing, management and leadership deals with another reality in this decade. If you believe that competition takes place in an ecosystem and that all elements in that network can benefit from that, then carry on.
This book expands on the concept of functional integration originally introduced to the world at Cannes in 2012 and explains how world-class brands such as Nike have driven digital business transformation by building connected ecosystems that enhance customer experiences. Apple’s approach is outlined and you get excellent inside-information about what the real challenges were within Apple.
The seven principles of Connecting by design are:
Service designers need to understand these aspects. in order to break free from traditional silo based approaches.
The authors describe what is going on, why their concept works and how other organizations can benefit from it, in any industry.
Look at the table of content to get a better understanding of the underlying concept of Functional Integration.
But words of warning are still necessary.
First, you will probably still struggle with digital disruption and permanent change to thrive. And even more important, functional integration is misleading because value has an emotional connotation too. At last,for those working in SMB or public institutions, applying the concept will be very tough in those silo-based environments.
For the moment: get started by connecting to Connected by Design.
Connected by Design is a must-read book for anyone who wants to understand how to live, survive and thrive in ourdigital age.
Further tips (via Peter Kim)
You can download and read the book’s introduction here.
While you’re at it, check out Part 3 of this video to hear Barry explain the concept of Functional Integration.
I’m a regular reader of management books.
For the sake of my professional and personal development; and because books – often- are an excellent way to make progress in life.
Fascinated by the disciplines of design thinking and service design, i invested some time to better understand how to foster creativity.
Over the last years , many great books about how to become more creative ve become available. And now I can add a new release on my bookshelves.
Fostering Creativity in Self and The Organization: Your Professional Edge helps individuals, and their organizations, learn to maximize creative potential.The book explodes the myth that creative people are born rather than developed through practice and hard work. All people are creative and have the ability to be innovative, not just artists, musicians and writers. The Professional Edge defines these skills and demonstrates how to develop them. These are the skills required of 21st century professionals, which can be developed through awareness, coaching and practice resulting in mastery.
This book will appeal to anyone seeking to advance his or her career. It will also be of great value to human resource executives who want to guide the development of a workforce that has the skills to effectively compete in fast-paced competitive industries or to open up new and innovative blue ocean market spaces.
About the Author
Dr. Stein’s research interests focus on decision making, knowledge management, creativity, corporate innovation, energy policy and sustainable ventures. He has published several research papers in the Journal of Management Information Systems, The International Journal of Expert Systems, Organization Science, International Journal of Knowledge Management, Information Systems Research, Journal of Business Ethics, Renewable and Sustainable Energy Reviews, and Expert Systems with Applications, among others and serves as a reviewer for several management and M I S journals and conferences.
Articles of general interest on business, energy and technology, and government have appeared in the Delaware County Times (PA).
The author introduces for me the IDEAS-method.
The components of the method are:
Eric W Stein claims that to develop proficiency and depth one needs discipline and hard work. He proposes to break up the process into preparation, practice and performance.
The subsequent chapters elaborate the five components. The last chapter outlines a plan for action. It enables the reader to start the hard work.
4,5 stars on a scale 0-5.
It is my sincere belief that many of us are creative. As stated by the author, creativity is not just the province of artists, musicians and writers. Most of us can sharpen our creative skills. You have to learn and understand the associated skills and behavior.
This book is a recommended read for anyone who is interested in understanding creativity and applying creativity in the real word. It will still be hard work for you to apply the book’s knowledge and information to achieve business, professional or personal success.