What is in the book?
The book takes you through the story of two entrepreneurs doing customer discovery for the first time, and then proceeds to give you concrete tactics, tools and examples to answer key questions such as:
- Who do you need to learn from?
- What do you need to learn from the market?
- How do you find the right people to interview?
- How can you ensure an effective session?
- How do you turn observations into decisions and actions?
- How can you avoid the most common mistakes people make?
What are people saying about the book?
“Talking to Humans is the perfect complement to the existing body of work on customer development. If you are teaching entrepreneurship or running a startup accelerator, you need to make it required reading for your students and teams. I have. ”
Steve Blank, Entrepreneur, educator and author of The Startup Owner’s Manual
“If entrepreneurship 101 is talking to customers, this is the syllabus. Talking to Humans is a thoughtful guide to the customer informed product development that lies at the foundation of successful start-ups.”
Phin Barnes, Partner, First Round Capital
“The book is really great! It perfectly fills the gap for a practical, step-by-step guide to conducting customer discovery. I’m updating my syllabus now to incorporate Talking to Humans into my class immediately as required reading.”
Cynthia Franklin, Senior Associate Director, Berkley Center for Entrepreneurship, NYU Stern
“Giff has been one of the thought leaders in the lean startup movement from the very beginning. Entrepreneurs in all industries will find Talking to Humans practical, insightful, and incredibly useful.”
Patrick Vlaskovits, NYT bestselling author of The Lean Entrepreneur
“Getting started on your Customer Discovery journey is the most important step to becoming a successful entrepreneur and reading Talking To Humans is the smartest first step to finding and solving real problems for paying customers.”
Andre Marquis, Executive Director, Lester Center for Entrepreneurship, University of California Berkeley
“A lot of entrepreneurs pay lip service to talking to customers but you have to know how. Talking to Humans offers concrete examples on how to how to recruit candidates, how to conduct interviews, and how to prioritize learning from customers more through listening versus talking.”
Ash Maurya, Founder of Spark59 and author of Running Lean
“A must read for anyone who is considering creating a startup, developing a new product or starting a new division. Read this book first – a great guide to the evolving art of customer discovery. Don’t waste your time building products that your customer may or may not want.”
John Burke, Partner, True Ventures
“This is a great how-to guide for entrepreneurs that provides practical guidance and examples on one of the most important and often under practiced requirements of building a great startup—getting out of the office, talking directly with customers and partners, and beginning the critical process of building a community.”
David Aronoff, General Partner, Flybridge Capital
Jeff Gothelf, author of Lean UX
We, at dsgnrs, care to find new books that inspire us. That help us on our daily lives. This is ever more true when those books were written by top designers. We just love to know how they work, which tools they use and their personal tricks!
We can’t stop learning about design: from the basics to the latest trend or methodology. Be it on sketching, Service Design, Design Research… You name it!
This is a list of our favorites, but don’t hesitate to tell us yours.
So, this is THE BOOK. If you could only read one book, this is it. This book will become the stepping stone on your path to think like a designer. We make sure we read it once every year. And we recommend it to everyone who wants to start a career in design. By the way, the author, Tim Brown, is a leading figure in the field. You should just follow him.
This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.
Do you want to broad your thinking? Do you want to shed some light on what Service Design is? Do you want to discover the tools that Service Design will give you and how to use them? You got it covered with this book. Bonus point: it was written by the best service designers from different companies all over the world teaming together to create this great piece.
- Basics: outlines service design thinking along five basic principles
- Tools: describing a variety of tools and methods used in Service Design Thinking
- Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design.
This book will equip you with the main tools and techniques that are required to kickoff your usability tests. Later on it will give you more in-depth knowledge on the subject too.
Provides a comprehensive, step-by-step guide to usability testing, a crucial part of every product’s development.
- The fully updated four-color edition now features important usability issues such as international testing, persona creation, remote testing, and accessibility.
- Follow-up to Usability Testing and Research.
This is a massive book. Both physically and in terms of quality. Content-wise is great, it covers every area you can imagine. Is your go-to book whenever you have any doubt or question. It will give you back inspiration and answers to: What can I expect after running an ethnography study? How can I…? How should I run this workshop?…. This book will become your best design-buddy.
Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Ever felt like you’re not making yourself clear? Do you feel like your words don’t express what you’re thinking? You know what they say: a picture is worth a thousand words.
This book comprehends explanations, exercises and visual concepts that will show you how to convey your messages in a visual way. Get ready to grab your sharpie and start drawing!
“There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem.”
What books do you consider a must? What books have inspired you the most? Do you have any books you would recommend to a newbie in design? How about for a more senior designer?
We’ve devoted 70 years of collective experience to helping dozens of companies answer affirmatively: Are you Fit for Growth?
Companies that are “fit for growth” do three things consistently and continuously:
Focus on a few differentiating capabilities
Align their cost structure to these capabilities