BCG paper: the value of our digital identity

Digital identity—the sum of all digitally available information about an individual—offers enormous potential value. Applications leveraging personal data can boost efficiency, focus research and marketing, and spur the creation of personalized products and services. But to unlock its full value, organizations must embrace responsibility, transparency, and user control. My point of view: check this paper and Doc Searl’s The Intention Economy Photocredit: cocokashi-co Related articles Social Media Identity Theory Digital Identity for Winners Trusted applications of personal data could boost innovation and growth in the European economy Trusted deployment of personal data to boost growth in the European economy Content Creators, Here’s Why…

Rate this:

This week top posts

The human factor in service design – McKinsey Quarterly – Operations – Performance Service Design Primer: Service design thinking with Marc Stickdorn Touch Screen Design Thinking | Jason Weaver Customer Experience Reading List For Senior Execs « Customer Experience Matters Boston Consulting Group Marketing capabilities for the new age Photocredit: http://womenreading.tumblr.com/ Related articles This week top’s posts (serve4impact.com)

Rate this: