Many enterprises seem content to toe-dip in the mobile deluge. That’s unwise. As Facebook, Uber and a host of mobile-first companies up-end traditional ways of communicating and commuting, companies that don’t take a mobile-first position risk becoming the Microsofts of their industries: big and profitable from yesterday’s businesses, but struggling for relevance in tomorrow’s enterprise.
In 2015 we should expect to see enterprises finally get serious about mobile as they stare obsolescence in the face.
The Mobile Singularity
Given our fixation with our smartphones (the average person looks at her phone over 200 times per day, which will jump to 400-500 times per day when wearables take off), it won’t surprise anyone that mobile is big. Exactly how big, however, is almost shocking.
Social media teams and internet marketing professionals already know that they have to keep on top of the changing landscape of marketing on the internet.
Here are 5 social media marketing best practices for 2015 to ensure you’re winning at social in the new year.