How Winning Brands Define Customer Experience

Although many companies are still struggling to define and measure customer experience (CX), those that spread responsibility for CX across the organization, as well as concentrate on measuring long-term strategies, see a significant jump in sales… Source: http://www.cmswire.com Related articles Customer Focused Marketing Automation: ‘Automation’ is the Easy Part Real-Time Context is the Heart of Customer Experience Management New Oracle Survey Says Customer Service Still Key to Retail – CMSWire Three Steps to Defining and Mapping the Customer Journey For Market Researchers, Social Technologies Play Bigger Role Continue reading How Winning Brands Define Customer Experience

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4 Underlying Attitudes of the Master Entrepreneur

See on Scoop.it – Designing design thinking driven operations Master entrepreneur is a way of life and therefore an attitude. See on http://www.modernlifeblogs.com Photocredit: 500px / Photo “{ Who are you? }” by CERO . Related articles Young Entrepreneurs Listening and Doing MJ Gottlieb Reveals The #1 Misconception Entrepreneurs Have When Starting A Business Great Entrepreneurs – Less Thinking and More Action Defaulting to hire on credentials will put you out of business How to Stay Motivated as an Entrepreneur   Continue reading 4 Underlying Attitudes of the Master Entrepreneur

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A CEO’s guide to leadership development

See on Scoop.it – Designing design thinking driven operations “The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed.” — Martina Navratilova “The bi See on smartblogs.com Photocredit:  rdlf Related articles The Future of HR – A CEO’s guide to leadership development The CEO’s 2013 Leadership Pledge The Most Popular Leadership Articles Of 2012 How Often Should You Be At The Office? Business change – Martin Scorsese: Leadership Lessons for Project Managers Mastermind Group – Three tips for ‘non-heroic’ leadership   Continue reading A CEO’s guide to leadership development

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Seasonal greetings and this year top posts

Baskin Dim Bulb branding advertising social media business strategy:The Digital Shakedown Recommended exhibition: The Subversion of Images Surrealism, Photography, and Film @Winterthur Capgemini’s 10 Game-changing technology shifts for 2012 Rethinking the Marketing Funnel in a World of Social Media | David Rogers Blog Forrester about The Extended CRM Application Ecosystem: Value, Risk and the Future of Social CRM Fred Zimny recommends this toolkit for Preparing Your Own Blue Ocean-Performance Dashboard 10 Ways to Attract Employees to Your Intranet Johnston & Clark’s 2008 Volume Variety matrix a reminder of this weeks service ops lecture and process design focus. Top 10 CEOs Who Never Went to College Infographic The Rise of Walking … Continue reading Seasonal greetings and this year top posts

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McKinsey Quarterly’s 10 articles 2012

In this, our final Top Ten Newsletter of 2012, we’ve rounded up the most popular articles among readers this year. Read them today and join the conversation. 1. MARKETING & SALES Demystifying social media As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. [includes interactive] 2. GOVERNANCE How leaders kill meaning at work Senior executives routinely undermine creativity, productivity, and commitment by damaging the inner work lives of their employees in four avoidable ways. … Continue reading McKinsey Quarterly’s 10 articles 2012

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