Social CRM is the nirvana of social media that allows us to see a more complete view of our customers. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. See how Cisco is embracing this evolution and learn how you can get in on the action!
2011 Cisco ConnectedWorld Technology Report© 2011 Cisco and/or its affiliates. All rights reserved.
For this book, we studied the leading sales organizations — companies like FedEx, Cisco, Whirlpool, Honeywell, Xerox, HP, Mastercard, and Sony, among others. These are well-known, top companies that have had consistent organic growth and profitability. We interviewed the top sales and sales operations executives in each organization. Simply put, we asked: What do the most successful organizations do? What do they consider the essence of their success?