Q: How to Design a Product They Can’t Live Without A: Leverage Emotion

    Entrepreneurs don’t always understand the role emotions play in creating products consumers can’t live without. Nir Eyal, author of the book Hooked: How to Build Habit Forming Products explains the importance of these connections in a keynote speech at Alley NYC, a co-working space. Learn more about emotional triggers and how you can maximize them in this short video. For  more go to Source: http://www.entrepreneur.com   Related articles Why Is Facebook So Addictive? The Real Reason ‘Stupid’ Startups Raise So Much Money How Companies Hook Us on Habit-Forming Products Why messaging apps are so addictive (Guest Post) Hooked by Nir Eyal

Rate this:

The 4C’s of the Conversation Company by steven van belleghem

From the author In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C’s to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions. My point of view: focus on the conversation in an encounter, not in the relation Photocredit: Jesse Koska Related articles Managing 4 C’s: Customer experience, Conversation, Content and Collaboration. (customerthink.com) Conversation Management in…

Rate this:

How to Engage the Front Line in Process Improvement – Brad Power – Harvard Business Review

Indeed, thinking about how to involve the front line. Even better, reflecting about engaging your customers in process improvements. Found at How to Engage the Front Line in Process Improvement – Brad Power – Harvard Business Review. In my last post, I looked at how Toyota engages front-line workers in process improvement and the challenges for other companies that want to adopt their approach. Based on the organizations I’ve seen, I’m pretty pessimistic that most can do what Toyota does. Yet, I have seen companies such as Kellogg’s, Starbucks, and Chevron succeed with alternative approaches to Toyota’s. Read all at How to Engage the Front…

Rate this:

Secrets of Social Media Revealed 50 Years Ago – David Aaker – The Conversation – Harvard Business Review

Found at Secrets of Social Media Revealed 50 Years Ago – David Aaker – The Conversation – Harvard Business Review. Almost 50 years ago Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article inHBR. Read all at Secrets of Social Media Revealed 50 Years Ago – David Aaker – The Conversation – Harvard Business Review. Photocredit: http://girlswithbikes.tumblr.com/ Related articles Quantity vs. Quality in Collaborations – Roberto Verganti – The Conversation – Harvard Business Review (serve4impact.com) Seven Problems a Recovery…

Rate this:

Quantity vs. Quality in Collaborations – Roberto Verganti – The Conversation – Harvard Business Review

Ins 2009, I would recommend u reading Roberto Verganti’s Design Driven Innovation. And yes, Morten Hansen’s  Collaboration. But is summer 2011, and I still recommend u to read these books. Found at Quantity vs. Quality in Collaborations – Roberto Verganti – The Conversation – Harvard Business Review. “I can’t do that! I would receive thousands of ideas!” said Alberto Alessi, CEO of the Italian company that’s famous for the design of its home products. “Well, isn’t that exactly the point?” I replied. I was interviewing Alessi, together withHarvard Business School professor Gary Pisano, about the potential of the new forms of collaborations enabled by the…

Rate this: