Recommended: Understanding the Consumer of the Future

Did you survive a recession or are you in the midst of a transition (partly as a result of that recession). Only time will tell. But for the moment read the context, connect and act!. Post found at athttp://www.inc.com/magazine/20100901/understanding-the-consumer-of-the-future.html As chief insights officer for Young & Rubicam,John Gerzema presides over the world’s largest database of information about consumer attitudes. Recently, he has been traveling the country, interviewing marketers and consumers about changing consumer behaviors — insights that are collected in his new book (co-authored with Michael D’Antonio), Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell, and…

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Recommending John Caddell’s The Best Business Books of 2009

Image by zilver pics via Flickr Found at http://www.futurelab.net/blogs/marketing-strategy-innovation/2009/12/best_business_books_2009.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Futurelab+%28Futurelab%27s+Blog%29 The Best Business Books of 2009 by John Caddell on 13 December, 2009 – 20:58 In the wake of the worst US economic catastrophe since the Great Depression, everybody realized this: Making money is harder than we thought. So, this year, books on innovation had special resonance. Luckily, there were some great ones out there. So many, in fact, that this year’s best-of list includes two “companion volumes”–other good books from this year that cover similar material from another perspective. These are the best books I read this year: 1. Design-Driven Innovation –…

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Reflecting at Voxeu’s Offshoring and composition of home employment !

This post is included because of the similarities I notice in managing a large sized contact center environment. In which i noticed the same consequences! Found at http://www.voxeu.org/index.php?q=node/4175 Sascha O. Becker Karolina Ekholm Marc Muendler 9 November 2009 How do offshoring firms reshape their domestic workforce? This column, using evidence from German multinationals, shows a positive correlation between offshoring and the firm’s proportion of highly educated workers. Offshoring firms have relatively more domestic jobs involving non-routine and interactive tasks. But offshoring is far from the only explanation for the shift towards more educated employees carrying out more advanced tasks.   The phenomenon…

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Fascinating facts of The Great Depression of 2006: The National Debt an Interest Only Loan

Found at http://greatdepression2006.blogspot.com/2009/11/national-debt-interest-only-loan.html The good news is that the country can still afford to pay the interest on the national debt. Notice that it is also figured as a percent of Gross Domestic Production [GDP = private consumption +gross investment + government spending + (exports-imports)]. So as a percent of GDP, you have the ratio Debt to GDP. It kind of obfuscates the dollars and cents/sense.   The red check mark at the bottom of the chart points to the sentence; “The United States ranked as the 23rd-largest in the world as a percentage of GDP. It gives the reader the warm…

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Will they ever grown to bits: CRM for Financial Services, Part 1: Unmet Potent

Found at http://www.crmbuyer.com/rsstory/68572.html   By John K. Higgins CRM Buyer 11/06/09 4:00 AM PT Financial services firms have spent heavily on customer relationship management in the last 10 years, often adopting it with a defensive attitude: If our firm doesn’t invest in CRM, then we may lose customers to our competitors. Getting customer accounts was the primary goal, and automating marketing through CRM was the means. CRM hasn’t delivered all that the industry expected, however. Why? The chastening effect of the recession has many financial services firms taking a cautious view of future CRM investments. One reason is that these firms are…

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