How Cool Brands stay hot

Earlier March  I read about the announcement  launch of the revised and completely updated How Cool Brands Stay Hot. The authors were eager to give away free copies of their new book to thank their  loyal blog readers for support and interest and – of course –  to generate some publicitiy. Which I agreed upon by posting a review on Amazon,  Goodreads, LinkedIn, my own blog, scoop.it  andother media platforms. The core Since the release of the first edition of the book, the authors Joeri van den Berhg and Mattias Behrer  have been positively surprised by the amount of appreciation and interest they experienced … Continue reading How Cool Brands stay hot

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Crowdsourcing:Using Open Modes of Collaboration for Product-Service System Innovation Abbas (Behrad) Mirafsh

Crowdsourcing:Using Open Modes of Collaborationfor Product-Service SystemInnovation Abbas (Behrad) Mirafsh Photocredit:  plissico Related articles Why your company isn’t ready for open innovation Outsourcing To Crowdsourcing Free Books & Reports on Open Innovation, Co-Creation & Crowdsourcing Spigit Provides ICON as a Free Crowdsourcing Platform How to Make Open Innovation a Reality How solitude stimulates creativity, reveals the truth of the self, world, and, eventually, the fundamental nature of reality Continue reading Crowdsourcing:Using Open Modes of Collaboration for Product-Service System Innovation Abbas (Behrad) Mirafsh

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A new dimension for customers: Bill Self Customer 3D

About the author With more than 25 years of customer research and business leadership experience, Bill Self has devoted his career to studying how topperforming companies separate themselves from their competition by being exceptionally customer-centered. Today, he concentrates on helping companies learn how to transform their organizations into market leaders by focusing on the success of their customers. For the sake of full disclosure: I got a review copy from the author. As a gesture of appreciation I promised to share my thoughts with a wider audience. The core What is customer 3D about? First consider it to be a … Continue reading A new dimension for customers: Bill Self Customer 3D

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McKinsey Quarterly’s Top Ten Articles for Q2 2012

Always worth reading! Even in this quarter of an European financial (or is it leadership) crisis! Found at Top Ten Articles for Q2 2012. In case you missed them, see which articles have been most popular with our readers in the second quarter of this year. Read them today and join the conversation. 1. MARKETING & SALES Demystifying social media As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. 2. ORGANIZATION The social side of … Continue reading McKinsey Quarterly’s Top Ten Articles for Q2 2012

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Slides from Chris Anderson on his talk about crowd accelerated innovation, involving crowdsourcing and social media.

Slides from Chris Anderson on his talk about crowd accelerated innovation, involving crowdsourcing and social media. See on http://www.slideshare.net Related articles Crowdsourcing and Co-Creation are Complementary (innovationexcellence.com) Should businesses use collective intelligence and the wisdom of the crowds? (chieftech.com.au) Beyond crowdsourcing (sethgodin.typepad.com) Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing (bethkanter.org) Social business in Germany – ZDNet (blog) (zdnet.com) Continue reading Slides from Chris Anderson on his talk about crowd accelerated innovation, involving crowdsourcing and social media.

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