Found at http://www.customerthink.com/blog/enhanced_marketing_plan_for_2010 Nov. 13, 2009 By Adam Honig, Innoveer Solutions Photograph by yusunkwon. Who’s in your marketing hall of fame? In the history of direct marketing, arguably the consumer goods industry sets the bar: Who’s buying our tobacco? Who’s buying our shirts? Early on, they became expert at identifying and catering to innumerable customer segments, seemingly always asking, “Who aren’t we selling to?” Later, the banking sector arguably most advanced the state of the art by introducing such concepts as house-holding and segmentation: Who has money in the bank? What’s our client’s value? Can we better profile clients … Continue reading Resolutions for 2010: Enhanced Marketing
15 New Trends Driving Social Business View more presentations from Wim Rampen. Related articles by Zemanta Luis Suarez Dusseldorf lecture about the origins of social computing (fredzimny.wordpress.com) Overcoming the Obstacles To Social Business (blogs.harvardbusiness.org) Marketing and How Social Software Aligns (chrisbrogan.com) The Building Blocks of Social Media for Business (chrisbrogan.com) Must read! Why Process Barfs on Social from Pretzel Logic – Enterprise 2.0 (fredzimny.wordpress.com) Read John Ingham’s Andrew McAfee: Enterprise 2.0 (beta) (book review) (fredzimny.wordpress.com) Six Social Media Trends for 2010 (blogs.harvardbusiness.org) Continue reading Intrigued by Graham Hill’s Tweet manifesto: 15 New Trends driving social business
Found atr http://www.customerthink.com/blog/where_is_the_customer_in_enterprise_2_0 By Bob Thompson, CustomerThink Corp.Web 2.0 is about collaborative web applications that enable users to easily share content and network. This site is an example, because anyone can blog or add comments. Facebook is hugely popular for social networking among “friends,” LinkedIn allows business people to build networks of “contacts” and Twitter enable anyone to post anything to followers… up to 140 characters at a time. For the most part Web 2.0 services were created for individuals and consumers, not for businesses. Now Enterprise Social Software is gaining acceptance as a kind of fork in the Web … Continue reading Read Bob Thompson’s Where is the Customer in Enterprise 2.0!!
Found at http://www.web-strategist.com/blog/2009/10/30/behind-closed-doors-what%e2%80%99s-on-the-mind-of-chief-marketing-officers CMOPosted on October 30th, 2009 We attended the Forbes CMO Summit in sunny Palm Beach, to learn what’s on the minds of executive marketing leaders. The conversation from this group regarding social was more sophisticated, which Charlene and I don’t think is reflective of most chief marketing groups we speak with. What’s unique about these Forbes CMOs? Perhaps they are more progressive, well read, and tuned into the rapid changes coming. In consideration to attendees of this event, I won’t be giving any specific individual quotes, (this wasn’t a media event) but instead, I’ll focus on … Continue reading Read Behind Closed Doors: What’s On the Mind Of Chief Marketing Officers « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Found at http://www.customerthink.com/blog/two_good_reads_i_love_you_more_than_my_dog_and_don_t_mess_with_the_logo By Shaun Smith, smith+co Books can be like buses. The ones you want are conspicuous by their absence, and then two that you want come along at the same time. Here are two recommended reads from us here at smith+co , both of which are just published. I Love You More Than My Dog Jeanne Bliss is the author of Chief Customer Officer, having honed her own senior level ‘customer officer’ skills at Lands’ End, Microsoft, Mazda, Coldwell Bankers and Allstate. Her latest book looks at how to become a beloved company. At the core of I … Continue reading Two good reads: I Love You More Than My Dog and Don’t Mess With The Logo | CustomerThink – CRM, CEM & Social Media