The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant
A platform for experienced innovation professionals to share knowledge and experience in using design thinking in innovation and change within large corporate global organizations, initiated by Philips Design and DesignThinkers Amsterdam.
Want to know what’s hot and what’s not when it comes to design this year?
Look no further than this infographic from Shutterstock that checks the pulse of social media to see what’s grabbing the attention of audiences around the world.
Content. It’s what drives visitors to your site, readers to your blog and converts prospects into loyal customers. So let’s say you’ve spent time and effort crafting a killer piece of content… but it’s not generating the results you were hoping for. What gives?
Your Design May Be To Blame
Sure, content may be king, but if the presentation stinks, it can be a major turn off for your readers. It’s important to plan out your attack when it comes to content (hey, this post started out as an outline), but when the focus is too heavy on this one aspect, design becomes an afterthought.
And while it’s true that readers are coming to your site for the content, this doesn’t mean your design should fall by the wayside. When you’re creating content for your blog or email list, you should be writing with design in mind (and vice versa).
So if content is king, then design is queen. And whether you’re working on content for a website, email or blog, here are the seven golden principles to keep in mind for ruling the digital marketing realm and potentially boosting your business: