Forget Coding: Writing Is Design’s “Unicorn Skill” | Co.Design

These days many designers can code–an increasingly important skill for landing a job.

But few are just as fluent in their own language as they are in Javascript.

That presents a serious problem in terms of design.

Users still depend on copy to interact with apps and other products.

If designers don’t know how to write well, the final product–be it a physical or digital one–can suffer as a result.

In his “2017 Design in Tech Report,” John Maeda writes that “code is not the only unicorn skill.”

According to Maeda, who is the head of computational design and inclusion at Automattic and former VP of design at VC firm Kleiner Perkins, words can be just as powerful as the graphics in which designers normally traffic.

“A lot of times designers don’t know that words are important,” he said while presenting the report at SXSW this weekend. “I know a few designers like that–do you know these designers out there? You do know them, right?”

Read all: Forget Coding: Writing Is Design’s “Unicorn Skill” | Co.Design

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Forrester’s Top Emerging #Technologies To Watch: 2017-2021

Think back just a few years — social, mobile, cloud, and big data ruled the emerging technology landscape. Business and technology management executives wondered what big data meant, when the cloud would disrupt their companies, and how to engage effectively on social channels.

Read all: Forrester’s Top Emerging Technologies To Watch: 2017-2021 | Forrester Blogs

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Forrester : The Top Emerging Technologies For #Digital Predators

CIOs, CTOs and CDO’s must continuously invest in a blended portfolio of mature technologies to support today’s customers, while simultaneously nurturing emerging technologies to attract future customers.

This important research sets out the key technology groups driving digital transformation and importantly, their expected business impact.

Read all: The Top Emerging Technologies For Digital Predators | Forrester Blogs

Deloitte tech trends 2017: the kinetic enterprise 

This is their eighth Tech Trends report. The beauty of following a broad swath of technology advances over time is that amid the incredible pace of change, we can recognize familiar themes. For example, the five macro forces—digital, analytics, cloud, the reimagining of core systems, and the changing role of IT within the enterprise—have remained constant, year after year driving disruption and transformation. Despite the omnipresence of these five forces, enterprise adoption of them continues to vary widely. Some companies are only beginning to explore trends we wrote about in 2010, while others have advanced rapidly along the maturity curve. To the former, arriving late to the party doesn’t necessarily diminish the opportunities you are pursuing. You have the advantage of being able to leverage compounded years of evolution within, say, mobile or analytics without having to work sequentially through the incremental advances represented in their annual Trends reports.