Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.
The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time.
Today, however, the Internet is experiencing a deluge of content, and many channels for content discovery are bloated. More than 2.73 million blog posts are written and published daily. Many industries are experiencing a content surplus, making it even more challenging for marketers to get their content seen.