If the general trend toward crowdsourcing is any clue, then we are all well aware of the value of the Internet masses. Having access to a loyal fan base can be like a fount of free ideas and labor. From translating Wikipedia and Facebook to beta testing Google Chrome, crowdsourcing is used all across the Web for a number of purposes and analyst firm Forrester is suggesting one more – co-creation.
According to a report released this week, U.S. consumers a willing “co-creators”, a fact that many companies have yet to take advantage of.
The report surveyed consumer product strategy professionals and consumers and found that “nearly half of all companies are not using social media to interact directly with their customers in order to influence product creation, design or strategy.” Beyond that, the report found that a majority of consumers were more than willing to lend a helping hand in creating the products they would eventually purchase.
Of those consumers willing to co-create, more than hal