Forrester Says Brands Are Wasting Their Money on Facebook and Twitter : Marketers are increasingly turning to social networks, Facebook and Twitter, in an attempt to start conversations and cultivate relationships with consumers. According to research firm Forrester, they may be wasting their time and money. This is something Joe and I have been saying for some time now. We talk about what marketers can use Facebook for – and you don’t need a brand page to do it.
How Does Google Judge Quality Content? : This article from Econsultancy provides five practical tips for creating high-ranking web pages, based upon its study of their common characteristics. Robert was impressed with this article’s exceptional clarity. I share what CMI has learned about publishing content that ranks well in Google, including whether or not mentions on social media help boost rankings.