How Google breaks through | McKinsey & Company

Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers. A McKinsey Quarterly article.

Source: www.mckinsey.com

See on Scoop.itDesigning design thinking driven operations

millercody:Coffee with @allieberman &amp; @laurenjensen #vscocam<br /><p class=" width="500" height="500" /> millercody-coffee-with-allieberman

 

A Lesson from Google in Fostering “Smart Creatives”

I often talk about the characteristics of the people with whom I want to work. In their book How Google Works, Eric Schmidt and Jonathan Rosenberg talk about

Source: hrdailyadvisor.blr.com

See on Scoop.itDesigning design thinking driven operations

thesocialitefamily.com

 

The smart creative: How to spot them, how to use them

Google‘s Eric Schmidt (Credit: Google) The term “smart creative” is often heard today in the hallways and conference rooms of some of the nation’s lead

Source: smartblogs.com

 

The Importance of Smart Creatives

How Google Works, by Eric Schmidt and Jonathan Rosenberg, looks at Smart Creatives, who combine technical knowledge, business expertise and creativity.

Source: www.creativehuddle.co.uk

classy-handbook

 

Will you see The Rise Of The Smart Creative in 2015

A Smart Creative is a perfect employee for the information age. Learn more about the type of employee that will be coming to your workplace soon.

Source: www.officevibe.com

a day at home with OnePiece - Fashionblog Travelblog Interiorblog GermanyFashionblog Travelblog Interiorblog Germany

a day at home with OnePiece – Fashionblog Travelblog Interiorblog GermanyFashionblog Travelblog Interiorblog Germany

 

Quote

This Week in Content Marketing: Marketers Are Wasting Money on Social

Show highlights:

 

Forrester Says Brands Are Wasting Their Money on Facebook and Twitter : Marketers are increasingly turning to social networks, Facebook and Twitter, in an attempt to start conversations and cultivate relationships with consumers. According to research firm Forrester, they may be wasting their time and money. This is something Joe and I have been saying for some time now. We talk about what marketers can use Facebook for – and you don’t need a brand page to do it.

How Does Google Judge Quality Content? : This article from Econsultancy provides five practical tips for creating high-ranking web pages, based upon its study of their common characteristics. Robert was impressed with this article’s exceptional clarity. I share what CMI has learned about publishing content that ranks well in Google, including whether or not mentions on social media help boost rankings.

Source: contentmarketinginstitute.com

coffeecupdaydreams:Coffee is best served when you’re with a friend. @rayzfsun wheee~ thanks for making my hump day awesome! #happyhappyjoyjoy #coffee #coffeecup #coffeegirl #coffeelove #photooftheday

isayco