Six Heartfelt Truths of Social Media

These are 6 hard earned heart felt truth I’ve learned about Social and Digital Media.

Source: www.slideshare.net

Simply in love with my new Chemex.



‘Tis is the season for mobile shopping

It used to be that heading out to stores on Black Friday — one of the biggest holiday shopping days of the season — was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets.

This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.



Q: Why The Rise of the User Experience Marketer A: digital

This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. But this crossover goes beyond mobile search.

It’s happening everywhere. Agencies and in-house teams are beginning to realize that the overlap between digital marketing and user experience is significant

via Search Engine Watch – Latest http://ift.tt/1z2kR5i
aurorae:U95A6951-453-1 (by 山村野夫)

(by 山村野夫)

Smart Machines Are Going to Revolutionize How We Work — Starting with Email


Encarni Mejides

Microsoft, Google and IBM are all over this point, investing heavily to reinvent email — eventually replacing the inbox (and folders and other machinery of office drudgery) with a virtual personal assistant (a la the Apple Knowledge Navigator video from 1987.) Watch the video.

Are you ready for it?

Comments on http://blogs.gartner.com/tom_austin/2014/11/19/smart-machines-are-going-to-revolutionize-how-we-work-starting-with-email/

Arianna Ceccarelli Photography

Found on scontent-a-mad.xx.fbcdn.ne

Forrester Says Marketers Are Wasting Resources on Facebook, Twitter

Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on…
via Marketing Land – Internet Marketing News, Strategies & Tips http://ift.tt/1qqT6EK

Found on desktopnexus.com


SlideShare: The SoDA 2H 2014 Digital Report

Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues.

The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. You’ll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions.

*Please note that certain anchor links will only work if the publication is downloaded locally.

See more at http://www.slideshare.net/sodaspeaks/the-soda-report-volume-2-2014
Social Media Revolution 2011