These are 6 hard earned heart felt truth I’ve learned about Social and Digital Media.
This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.
This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. But this crossover goes beyond mobile search.
It’s happening everywhere. Agencies and in-house teams are beginning to realize that the overlap between digital marketing and user experience is significant
Microsoft, Google and IBM are all over this point, investing heavily to reinvent email — eventually replacing the inbox (and folders and other machinery of office drudgery) with a virtual personal assistant (a la the Apple Knowledge Navigator video from 1987.) Watch the video.
Are you ready for it?
The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. You’ll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions.
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