Miikka Leinonen’s Unboxing the world of motives

Photocredit: itislikeridingabike

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How Barcodes and Smartphones Will Rearchitect Information – The Conversation – Harvard Business Review

KLEINMACHNOW - DECEMBER 17:  A sign for Intern...
Image by Getty Images via @daylife

found at How Barcodes and Smartphones Will Rearchitect Information – The Conversation – Harvard Business Review.

For many years I’ve wanted to be able to link any physical object (e.g from the marketplace) to anything digital about that object (e.g. all the information in the marketspace). I call this linking of physical information to the digital information about itFindIt! search, and I think we are finally starting to get there. eBay just announced that it bought Redlaser, a company that allows anyone with the Redlaser application on his or her iPhone to scan a barcode.

To be continued at http://blogs.hbr.org/cs/2010/06/how_barcodes_and_smartphones_w.html

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How to Manage Outside Innovation


Should external innovators be organized in collaborative communities or competitive markets? The answer depends on three crucial issues.
The leading question

Should companies organize outside innovation through collaborative communities or competitive markets?

  • Communities are useful when an innovation problem involves cumulative knowledge, continually building on past advances. Markets are effective when an innovation problem is best solved by broad experimentation.
  • In general, communities are more oriented toward the intrinsic motivations of external innovators (the desire to be a part of some larger cause, for instance), whereas markets tend to reward extrinsic motivations (such as through financial compensation).

To appreciate the important role that outside innovators can play, look no further than Apple Inc.’s wildly successful iPhone. Thousands of external software developers have written complementary applications for the iPhone that have greatly enhanced its value, transforming the product into a blockbuster that has become the center of a thriving business ecosystem.

Of course, the fundamental concept of “open innovation1 — relying on outsiders both as a source of ideas and as a means to commercialize them — is hardly new, but companies have struggled with precisely how to open up their product development to the external world. For starters, many executives have little idea how to motivate and manage outside innovation. Specifically, should external innovators be organized as a collaborative community or as a competitive market?

Collaborative communities are perhaps best known through the Linux Foundation’s Linux and through… To read the complete article:


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