How Barcodes and Smartphones Will Rearchitect Information – The Conversation – Harvard Business Review

Image by Getty Images via @daylife found at How Barcodes and Smartphones Will Rearchitect Information – The Conversation – Harvard Business Review. For many years I’ve wanted to be able to link any physical object (e.g from the marketplace) to anything digital about that object (e.g. all the information in the marketspace). I call this linking of physical information to the digital information about itFindIt! search, and I think we are finally starting to get there. eBay just announced that it bought Redlaser, a company that allows anyone with the Redlaser application on his or her iPhone to scan a barcode. To be continued … Continue reading How Barcodes and Smartphones Will Rearchitect Information – The Conversation – Harvard Business Review

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How to Manage Outside Innovation

http://sloanreview.mit.edu/the-magazine/articles/2009/summer/50413/how-to-manage-outside-innovation Should external innovators be organized in collaborative communities or competitive markets? The answer depends on three crucial issues. The leading question Should companies organize outside innovation through collaborative communities or competitive markets? Findings Communities are useful when an innovation problem involves cumulative knowledge, continually building on past advances. Markets are effective when an innovation problem is best solved by broad experimentation. In general, communities are more oriented toward the intrinsic motivations of external innovators (the desire to be a part of some larger cause, for instance), whereas markets tend to reward extrinsic motivations (such as through financial compensation). To … Continue reading How to Manage Outside Innovation

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