Four ways to improve the customer experience with IT and marketing collaboration

See on Scoop.it – Designing design thinking driven operations The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands. See on econsultancy.com Photocredot:  noseinabook Related articles 5 Buyer Behaviors Reshaping B2B Marketing The Future of HR – The Future of HR, Part 22: 10 ways HR can help to improve (global) collaboration Social Collaboration & Work – Do you know why collaboration really matters? Create Your Small Business Marketing Plan Collaboration Is a Cinch with Our New, Shareable Clipboxes! Six benefits of combining digital data with traditional CRM to enhance the customer experience Continue reading Four ways to improve the customer experience with IT and marketing collaboration

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Accenture interactive-survey-results: Accenture Interactive Survey: Shoppers Prefer Personalization Over Privacy

See on Scoop.it – Designing design thinking driven operations Consumers are moving away from “single-use” devices, says Accenture,… See on serve4impact.com My point of view: benefits are important, privacy becomes dormant. Photocredit: 500px / Photo “***COLOR***” by Sergey Redki Related articles Consumers are moving away from “single-use” devices, says Accenture, by @ingridlunden 66% of phone, tablet owners don’t care if they run iOS, Android, or Windows Accenture interactive-survey-results: Accenture Interactive Survey:… As Demand For Tablets, Smartphones And Connected Screens Soars, Pure Play Devices Under Threat, Says Accenture ServicesAngle News Briefs for January 9, 2013 Consumer electronics: it’s a four-horse race now Continue reading Accenture interactive-survey-results: Accenture Interactive Survey: Shoppers Prefer Personalization Over Privacy

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The Not-So-Standard Rules of Engagement with Digital Consumers by Ogilvy & Mather

Let’s face it, what we think we know about digital consumer behavior tomorrow is already yesterday’s news today. Today’s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue. Photocredit: Why is this girl sitting there by ~Transylvania on deviantART Related … Continue reading The Not-So-Standard Rules of Engagement with Digital Consumers by Ogilvy & Mather

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Visualizing a Plenitude Economy

This fun animation provides a vision of what a post-consumer society could look like, with people working fewer hours and pursuing re-skilling, homesteading, and small-scale enterprises that can help reduce the overall size and impact of the consumer economy. Narrated by economist and best-selling author Juliet Schor (http://www.julietschor.org). Photocredit: Red Rims Related articles Was Marx Right? – Umair Haque – Harvard Business Review (bjconquest.com) Three Scenarios: Umair’s Way, Stowe’s Way, and The Fall Of The West (underpaidgenius.com) The New Road to Serfdom (downes.ca) Creating Customer Value on the Digital Frontier (serve4impact.com) “The Metamovement isn’t just a faint, transient echo, but the … Continue reading Visualizing a Plenitude Economy

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