Four ways to improve the customer experience with IT and marketing collaboration

See on Scoop.it – Designing design thinking driven operations The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands. See on econsultancy.com Photocredot:  noseinabook Related articles 5 Buyer Behaviors Reshaping B2B Marketing The Future of HR – The Future of HR, Part 22: 10 ways HR can help to improve (global) collaboration Social Collaboration & Work – Do you know why collaboration really matters? Create Your Small Business Marketing Plan Collaboration Is a Cinch with Our New, Shareable Clipboxes! Six benefits of combining digital data with traditional CRM to enhance the customer experience

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Accenture interactive-survey-results: Accenture Interactive Survey: Shoppers Prefer Personalization Over Privacy

See on Scoop.it – Designing design thinking driven operations Consumers are moving away from “single-use” devices, says Accenture,… See on serve4impact.com My point of view: benefits are important, privacy becomes dormant. Photocredit: 500px / Photo “***COLOR***” by Sergey Redki Related articles Consumers are moving away from “single-use” devices, says Accenture, by @ingridlunden 66% of phone, tablet owners don’t care if they run iOS, Android, or Windows Accenture interactive-survey-results: Accenture Interactive Survey:… As Demand For Tablets, Smartphones And Connected Screens Soars, Pure Play Devices Under Threat, Says Accenture ServicesAngle News Briefs for January 9, 2013 Consumer electronics: it’s a four-horse race now

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The Not-So-Standard Rules of Engagement with Digital Consumers by Ogilvy & Mather

Let’s face it, what we think we know about digital consumer behavior tomorrow is already yesterday’s news today. Today’s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue. Photocredit: Why is this girl sitting there by ~Transylvania on deviantART Related articles The…

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Visualizing a Plenitude Economy

This fun animation provides a vision of what a post-consumer society could look like, with people working fewer hours and pursuing re-skilling, homesteading, and small-scale enterprises that can help reduce the overall size and impact of the consumer economy. Narrated by economist and best-selling author Juliet Schor (http://www.julietschor.org). Photocredit: Red Rims Related articles Was Marx Right? – Umair Haque – Harvard Business Review (bjconquest.com) Three Scenarios: Umair’s Way, Stowe’s Way, and The Fall Of The West (underpaidgenius.com) The New Road to Serfdom (downes.ca) Creating Customer Value on the Digital Frontier (serve4impact.com) “The Metamovement isn’t just a faint, transient echo, but the increasingly resonant…”…

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