The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.
See on econsultancy.com
Consumers are moving away from “single-use” devices, says Accenture,…
See on serve4impact.com
My point of view: benefits are important, privacy becomes dormant.
Let’s face it, what we think we know about digital consumer behavior tomorrow is already yesterday’s news today. Today’s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue.
This fun animation provides a vision of what a post-consumer society could look like, with people working fewer hours and pursuing re-skilling, homesteading, and small-scale enterprises that can help reduce the overall size and impact of the consumer economy. Narrated by economist and best-selling author Juliet Schor (http://www.julietschor.org).
Found at Seth’s Blog: The hard part (one of them).
A guy asked his friend, the writer David Foster Wallace,
“Say, Dave, how’d y’get t’be so dang smart?”
“I did the reading.”
No one said the preparation part was fun, but yes, it’s important. I wonder why we believe we can skip it and still be so dang smart.
Read more at Seth’s Blog: The hard part (one of them).