4 out 5 analysts recommend a marketing technology office | CustomerThink

Found at 4 out 5 analysts recommend a marketing technology office | CustomerThink. Admittedly, the statistical validity of that headline is suspect. As a child of the 80’s, back when people actually watched commercials on our sole screen in the living room, such tag lines were embedded in my psyche and occasionally pop out. (I always wondered why the fifth dentist from those Trident commercials was such a killjoy.) But I digress… Read all at 4 out 5 analysts recommend a marketing technology office | CustomerThink My point of view: do not limit it to marketing. Focus on customer touch point. Photocredit: caitlyn-gallagher Related articles Digital … Continue reading 4 out 5 analysts recommend a marketing technology office | CustomerThink

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Elevating technology on the boardroom agenda – McKinsey Quarterly – Business Technology – Strategy

Found at Elevating technology on the boardroom agenda – McKinsey Quarterly – Business Technology – Strategy Businesses are becoming increasingly digital and it’s not just a matter of process automation or resource-planning systems.. Read all at Elevating technology on the boardroom agenda – McKinsey Quarterly – Business Technology – Strategy My point of view: also elevate technology on your professional and personal agenda! Photocredit: http://literarycoffee.tumblr.com/ Related articles Mobility disruption: A CIO perspective – McKinsey Quarterly – Business Technology – Strategy McKinsey Quarterly: Can open innovation flourish in your industry? Your customer’s purchase journey has changed – has your marketing? McKinsey – Altering the approach: … Continue reading Elevating technology on the boardroom agenda – McKinsey Quarterly – Business Technology – Strategy

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Delivering large-scale IT projects on time – McKinsey Quarterly – Business Technology – Operations

Found at Delivering large-scale IT projects on time – McKinsey Quarterly – Business Technology – Operations. Large IT efforts often cost much more than planned; some can put the whole organization in jeopardy. The companies that defy these odds are the ones that master key dimensions that align IT and business value. Read all at Delivering large-scale IT projects on time – McKinsey Quarterly – Business Technology – Operations. My point of view: it is about business value and IT. Photocredit: http://literarycoffee.tumblr.com/ Related articles McKinsey Weighs In on the Future of the Social Economy McKinsey Quarterly Designing products for value Your customer’s purchase … Continue reading Delivering large-scale IT projects on time – McKinsey Quarterly – Business Technology – Operations

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Shoppers without borders | Accenture Outlook

    Found at Shoppers without borders | Accenture Outlook.   Responding to the needs of the world’s borderless shoppers can be challenging for traditional retailers. But by recognizing these consumers’ diversity, taking a multichannel approach to serving them and forging collaborative alliances, some are starting to offer a truly seamless global shopping experience   Read all at Shoppers without borders | Accenture Outlook.   My point of view: true but replace global shopping experience by personal shopping experience. Many of your customers are everywhere, anytime in any channel.   Photocredit:  cocokashi-co Related articles   Accenture: Magic Quadrant for Customer Relationship Management Accenture … Continue reading Shoppers without borders | Accenture Outlook

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Sanity check Accenture technology-vision-2012 & get ready for the forthcoming post-transition-era

High performing business leaders now accept that their organizations’ future success is tied to their ability to keep pace with technology. Today’s CIOs have a key role to play in helping these business leaders recognize and seize the opportunities enabled by new trends—but the price of progress will have to be paid, along with new risks assumed. The annual Accenture Technology Vision offers CIOs unique insight on six emerging technology trends that will have the greatest impact —and their business implications for the C-suite. Read the Accenture Technology Vision 2012 for a view of what conversations will be most important … Continue reading Sanity check Accenture technology-vision-2012 & get ready for the forthcoming post-transition-era

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