Social Media Success Is About Purpose (Not Technology) – Anthony J. Bradley and Mark P. McDonald – Harvard Business Review

Via Scoop.it – Serve4impact: designing design driven operations In the real estate world, there is a saying: “The three considerations that most impact value are location, location, and location.” In the world of social media, they are purpose, purpose, and purpose. Show original Photocredit: http://showmeabike.blogspot.com/ Related articles Watching Gartner Reveals the Next Chapter in Modern Business Management: The Social Organization (serve4impact.com)

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Anthony J. Bradley and Mark P. McDonald The social organization Chapter 1

WE ALL KNOW STORIES of start-ups that begin with a handful of people working together in one room, in daily contact with each other and with customers, users, suppliers, and anyone else important to their success. Everyone has a say in every major decision because the company can be run naturally as a collaborative enterprise. Photocredit:  como quieras tu Related articles Watching Gartner Reveals the Next Chapter in Modern Business Management: The Social Organization (serve4impact.com)

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Watching Gartner Reveals the Next Chapter in Modern Business Management: The Social Organization

Anthony Bradley, Gartner, discusses “The Social Organization“. For more information, visit: http://www.gartner.com/thesocialorganization Findings from Newly Released “The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees” to be Presented at Gartner Symposium/ITxpo, October 16-20, in Orlando STAMFORD, Conn., October 17, 2011— Being a social organization goes far beyond experimenting with social media technology tools such as Facebook and Twitter, according to Gartner, Inc. A social organization addresses significant business challenges and opportunities using social media platforms to enable mass collaboration — what Gartner predicts will be the next evolutionary pillar defining how work gets done…

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