Public Computing and the Next Gang-of-Four – Forbes

Found at Public Computing and the Next Gang-of-Four – Forbes. The “Gang of Four” theory is one of the most interesting features of the modern consumer IT industry. In an article in TechCrunch in May, Eric Schonfeld sketched out the basic idea: Every technology era has its four horsemen driving growth and innovation. In the 1990s it was Microsoft, Intel, Cisco, and Dell. Today, there is a new “gang of four,” as Google chairman Eric Schmidt puts it. They are Google (of course), Apple, Amazon and Facebook, and they are behind the consumer revolution on the Internet today. Is the Gang of … Continue reading Public Computing and the Next Gang-of-Four – Forbes

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An Insider’s Guide to Social Media Etiquette

Found at An Insider’s Guide to Social Media Etiquette. I receive a lot of questions about various points of etiquette with regards to social media. I also observe instances where I wish people knew some of the more common etiquette, because they seem like wonderful people, who maybe have made a mistake because they didn’t know better. To be continued at An Insider’s Guide to Social Media Etiquette. Photocredit:  iloveaustin Related articles Mobile etiquette seen getting worse, not better (lookatvietnam.com) Worthy on the Web – Week of February 25, 2011 (newswire.ca) Apparently, No One Likes Mobile Device Users (webpronews.com) Social Media … Continue reading An Insider’s Guide to Social Media Etiquette

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Why is customer-centric marketing still more talk than action?

Early October I was invited for two lectures. One presented by a professor, exploring the benefits and pitfalls of customer need based selling. And the other by an operational manager who outlined the approach for cross and upsell. The latter admitted that – because of the interest of stakeholders – there is a real tension (also perceived by his employees) to become real customer centric. Found at Why is customer-centric marketing still more talk than action? | CustomerThink. Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations, got me thinking: Why, amid so much evidence of the power of customer-centric … Continue reading Why is customer-centric marketing still more talk than action?

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Reading Luis Suarez’s Social Computing Training Is All About Changing People’s Behaviours

E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez » Social Computing Training Is All About Changing People’s Behaviours. Last week there was an article published over at Harvard Business Review’s The Conversation blog that surely attracted plenty of attention all over the place, not only because it certainly is a very good read, but also because it touches base on a key point for a successful adoption of social software within the corporate world:Training on Social Computing. I know there are plenty of people out there who have been claiming all along that if your social … Continue reading Reading Luis Suarez’s Social Computing Training Is All About Changing People’s Behaviours

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