McKinsey Quarterly’s Top Ten Articles for Q2 2012

Always worth reading! Even in this quarter of an European financial (or is it leadership) crisis! Found at Top Ten Articles for Q2 2012. In case you missed them, see which articles have been most popular with our readers in the second quarter of this year. Read them today and join the conversation. 1. MARKETING & SALES Demystifying social media As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. 2. ORGANIZATION The social side of strategy Crowdsourcing…

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