McKinsey Quarterly’s Top Ten Articles for Q2 2012

Always worth reading! Even in this quarter of an European financial (or is it leadership) crisis! Found at Top Ten Articles for Q2 2012. In case you missed them, see which articles have been most popular with our readers in the second quarter of this year. Read them today and join the conversation. 1. MARKETING & SALES Demystifying social media As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. 2. ORGANIZATION The social side of … Continue reading McKinsey Quarterly’s Top Ten Articles for Q2 2012

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Joseph Jaffe´s Customer Service Manifesto

  Photocredit EHVFXD   Related articles Joseph Jaffe set to Flip the Funnel at Digital Day 2010 (techvibes.com) Does Complaining About Customer Service In Social Media Make A Difference? (twistimage.com) All social media experts “are actually the same person,” Wikileaks documents reveal (inoveryourhead.net) Making Customers Attack (twistimage.com) Continue reading Joseph Jaffe´s Customer Service Manifesto

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