Smarter content is a journey, not a destination

Claudia Schutter (Open University of The Netherlands) explains why content marketing is a marathon and not a sprint.


See on Scoop.itDesigning design thinking driven operations


The LinkedIn of Things via @AnitaWindisman

Without question, LinkedIn has forever altered the business landscape — both digitally and in the physical world. Nowadays, so much of what we call business or career development is carried out regularly on this site….



The Social CEO Infographic



According to a study by Weber Shandwick, the large majority of Fortune 500 CEOs know that being active in social media helps them build the company brand, make connections with employees and customers, and appear more approachable.





DesignThinking Book Sales by Country

We used Book Sales as a proxy for interest in Design ThinkingAs the year ends it is time to recap. It has been a great year because one of my favourite iBooks* quietly climbed the ranks for the search term: [Design Thinking].




How To Create Customer Personas With Actual, Real Life Data

Tweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(…)




5 Trends That Will Change How You Use Social Media in 2015

Big changes are afoot for the likes of Twitter, Facebook and others.

This year started with a death sentence for Facebook. In January, a research company called Global Web Index published a study showing that Facebook had lost nearly one-third of its U.S. teen users in the last year. Headlines pronounced the network “dead and buried.”

Fast forward to the present and Facebook is reporting record growth. The company earned $2.96 billion in ad revenue in the third quarter of 2013, up 64 percent from just a year ago. More impressively, the network has added more than 100 million monthly active users in the last year.

All of which goes to show how difficult it can be to predict the future of social media. With that caveat in mind, here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.


N. by Jarek Koperski on 500px