John Jantsch’s 5 Trends that Will Shape (Small) Business in 2011

Not only small business would i say. Or do think customers differentiate in small business and corporations? As a customer I do not

Found at 5 Trends that Will Shape Small Business in 2011 : Marketing :: American Express OPEN Forum.

5 Trends that Will Shape Small Business in 2011

Sep 30, 2010

Last year I wrote a piece where I predicted trends for 2010 – you can read them here – and I must say that I was pretty much spot on with most. The thing about predictions and small business – and I think I’ve developed a bit of knack for this odd duck – is that no matter what trends are reported in the media, small business will always adopt it much slower and in ways that are counter to much of the hype.

To be continued at

Photocredit: lomokev

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Reading Mary Abraham’s After the Social Media Bubble @Above and Beyond KM

After the Social Media Bubble | Above and Beyond KM.

Big Bubble by h.koppdelaney.

I had nearly finished drafting the legal documents for a hot new online start-up when the dot-com bubble burst in 2000.  With the sudden end to the stratospheric stock prices for these new media companies, everyone felt free to criticize.  Do you remember how the bricks-and-mortar supporters derided the notion of doing business virtually?  Do you remember the anxiety about how to regulate and evaluate online business activities?  Ten years later, some of those concerns seem unwarranted.  And, more importantly, online business activity has become a significant part of the way we all live our lives.

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Reading Matt Heinz at Blogging Innovation: What do you REALLY do?

Always great to apply this guideline on the professional or personal level. What is your value in your company or in any friendship or relationship. And how are you enhancing that value?

Found at

What do you REALLY do?

by Matt Heinz

What do you really do?If you’re a book publisher, you’re not really in the book business. You’re in the information business. How that information is shared is largely irrelevant, as long as it creates value for your customers and can be monetized.

If you’re a newspaper, you’re definitely not in the printed news business. Certainly not anymore, or at least not for long. I read The Seattle Times more now than ever, but I don’t get ink on my fingers. I read it online, and read some of their bloggers multiple times a day. Competing in the category of news will be difficult (or at least highly competitive) for newspapers moving forward. But the opportunity to synethize large piles of complicated information into something that’s understandable, relevant and actionable for me? That has value.

To be continued at

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Reading Adam Singer: Business Week Social Media Article Misses The Point

Recently, Stephen Baker at Business Week wrote an article titled Beware Social Media Snake Oil.  However, the article does not deliver on the headline and instead wanders aimlessly throughout several disparate points without delivering much of a punch.  Let’s dig into it:

As millions of people flock to these online services to chat, flirt, swap photos, and network, companies have the chance to tune in to billions of digital conversations.

Might have been more compelling to actually put some metrics into this instead of the blanket statement.  He could have easily quantified it.

To be continued at

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