The rapid incorporation of digital approaches has made marketing an industry of silos. It’s time to rethink the way we build our teams and our skill sets to break those walls apart.
A recent Gartner survey of CEOs ranked digital marketing as the top priority for technology-enabled business capability investment during the next five years, so it’s crucial marketing leaders understand where to invest.
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again – but faster this time.