How Are Marketers Optimizing the Customer Experience?

Customer experience has been tabbed marketers’ most exciting opportunity this year, and a new study [download page] from Econsultancy produced in association with Ensighten indeed finds 41% of company marketers to consider customer experience…

Source: www.marketingcharts.com

areasonablydressedwoman

 

Marketing Budgets 2015: digital investment continues to grow [infographic]

77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.

Source: econsultancy.com

thatisstylish:Jeans here

thatisstylish,

 

 

Quote

Which Digital Marketing Tactic Has the Biggest Revenue Impact?

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

Source: www.marketingprofs.com

death-by-elocution

 

The Marketing Department of the Future

The rapid incorporation of digital approaches has made marketing an industry of silos. It’s time to rethink the way we build our teams and our skill sets to break those walls apart.

Source: moz.com

sabedorias

 

The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence to convert sales.

Source: www.retailcustomerexperience.com

See on Scoop.itDesigning design thinking driven operations

"starthandingoutstars:ageoldtree:</p

 

Gartner Digital Marketing Conference 2015

A recent Gartner survey of CEOs ranked digital marketing as the top priority for technology-enabled business capability investment during the next five years, so it’s crucial marketing leaders understand where to invest.

Source: www.gartner.com

See on Scoop.itDesigning design thinking driven operations

ciderwithrosie.com

 

 

Customer Experience Tops Most Exciting Marketing Opportunity For 2015

Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing. #CustomerExperience #ContentMarketing #MobileMarketing

Source: trends.e-strategyblog.com

See on Scoop.itDesigning design thinking driven operations

adventored:travel, love, live<br /><p class=" width="436" height="640" /> stored-snapshots