Do Marketers Need to Become Data Scientists?

As social media becomes a bigger part of marketing strategies, marketers are looking for ways to validate the investment. This means using the data from social campaigns to drive and optimize campaign performance. However, the challenge is figuring out which bits of data are the most important and how to leverage that data to impact the bottom line. So it follows that one of the biggest trends of 2015 is a rise in social analytics that provides actionable insights. From Wayin’s real-time social search engine, Intelligence from Spredfast, and the new consumer data product from Offerpop, social media management and analytics platforms…

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