The Marketing Department of the Future

The rapid incorporation of digital approaches has made marketing an industry of silos. It’s time to rethink the way we build our teams and our skill sets to break those walls apart.

Source: moz.com

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The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence to convert sales.

Source: www.retailcustomerexperience.com

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Gartner Digital Marketing Conference 2015

A recent Gartner survey of CEOs ranked digital marketing as the top priority for technology-enabled business capability investment during the next five years, so it’s crucial marketing leaders understand where to invest.

Source: www.gartner.com

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ciderwithrosie.com

 

 

Customer Experience Tops Most Exciting Marketing Opportunity For 2015

Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing. #CustomerExperience #ContentMarketing #MobileMarketing

Source: trends.e-strategyblog.com

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Forrester’s Top CRM Trends For 2015

CRM is the foundational building block that allows empowered consumers and connected employees to do business in ways we could not imagine just a few years ago.

Source: www.computerworlduk.com

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notesofautumn

 

 

The rise of the marketer: Driving engagement, experience and revenue

Marketers have seen their jobs transformed over the past ten years. The transformation is happening again – but faster this time.

Source: futureofmarketing.eiu.com.s3-website-us-east-1.amazonaws.com

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The dawn of marketing’s new golden age | McKinsey & Company

Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. A McKinsey Quarterly article.

Source: www.mckinsey.com

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