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Three key digital marketing trends from Q4 2014

At the end of each quarter, Kenshoo analyses the performance of search and social advertising based on over 6,000 advertisers and agencies who use our platform. Our sample includes only clients who have been active on the platform for 5 consecutive quarters and covers more than 425 billion impressions, 6 billion clicks and $3.75 billion in advertiser spend from 51 countries around the world.

 

Here are the three most important trends we saw in Q4 2014

Source: www.fourthsource.com

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thevintageloser

 

The Scientific Case for Online Marketing That Doesn’t Get Results

We’ve become spoiled. Before the Internet, marketers had a very hard time quantifying the ROI they got from their advertising efforts. But they still did it. They knew that advertising worked, they just didn’t feel like they had a solid grasp on how, why, when, and where it worked. There wasn’t much that was highly measurable in those days, so directly tying ROI to marketing spend with any level of significant confidence was hard. Enter digital. It’s the wonderful land of accountability. Now we can (for the most part) know exactly how many of what action comes from what channel or…

Source: www.searchengineguide.com

 

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Customer Experience Matrix: New Marketing Automation Options for Small Business

Digest…

GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. That puts it firmly in Infusionsoft territory, and perhaps even towards the lower end of that.

Hatchbuck is another all-in-one product for very small businesses. It has taken the approach of providing only core features and making them as easy to use as possible. This scope covers email, Web forms, multi-step campaign flows, and CRM.

Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product. Additional features include lead distribution and buying signal alerts, but don’t extend to full CRM or the other operational functions.

dbSignals is brand new: the system was formally launched just last week. The system straddles B2B and B2C marketing automation, using a flexible data structure typical of B2C products but also providing Salesforce.com integration, the B2B hallmark. It also includes its own lightweight CRM. But what really distinguishes dbSignals are two features beyond the normal scope of marketing automation. The first is prospect data: the company has negotiated deals to let its clients access detailed files with 235 million consumer names and 60 million B2B names. The second feature is machine learning: the system analyzes the client’s customer list or past campaigns, builds a predictive model, runs test campaigns to validate and refine the model, and then runs a roll-out campaign once the model is stable.

Source: customerexperiencematrix.blogspot.com

bookbaristas:feels like fall #essentialsforbiblio

bookbaristas:

Q: Marketers: Think tech has changed your job already? A: Brace yourself

Three out of four marketers think significant and “dramatic” change is coming to their professions, according to a 478-person marketing executive study conducted for Marketo.

And that’s after they’re already reeling from change.

Source: venturebeat.com

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Infographic: 8 Advanced Trends In Social And Digital Marketing

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?

Then I’ve got a challenge for you.

Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…

Essential Knowledge: Digital Marketing Trends In 2015

Source: www.business2community.com

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finnthebettertwin

 

The Retailer’s Imperative: integrated technology and a managed customer experience

This report on Customer Experience Management, conduted in partnership with SDL, explores how retailers are addressing the challenge of mastering the customer experience, and other issues essential to the strategic and tactical use of customer…

Source: econsultancy.com

sola-nin:小松菜奈 for SOUP, 02/2015

 

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing automation gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience, but that is only the beginning.

Source: www.pr2020.com

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