Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example. We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s … Continue reading 7 Strategies That Are Transforming Mobile Apps
By using mobile devices, social media, analytics and the cloud, savvy companies are transforming the way they do business. Source: sloanreview.mit.edu See on Scoop.it – Designing design thinking driven operations Continue reading Revamping Your Business Through Digital Transformation | MIT Sloan Management Review
It used to be that heading out to stores on Black Friday — one of the biggest holiday shopping days of the season — was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets. This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more … Continue reading ‘Tis is the season for mobile shopping
The introduction of branchless banks is escalating as more consumers depend on mobile devices for their daily banking. Source: thefinancialbrand.com Related articles Workers’ Comp Writers Using More Mobile Device Apps, Other Technology Much Better Performance on Mobil Devices for Coyoteblog A Hacked Lamp Turns Multiple Mobile Devices Into A Single Giant Display INFOGRAPHIC: Facebook Rules 3Q Social Logins It’s Not So Complicated – Facebook And Sustainability Continue reading Is It Time For Digital-Only Banking?
Content is what we really want – Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the Advertising & Technology landscape … Source: http://www.slideshare.net Related articles Mobile Increasingly Important for Digital Advertisers 60+ Events in Technology, Advertising and More Mobile, Local Ad Spend Zooms Down Runway Advertising Turns to Tech to Engage Consumers The History of Advertising in 60 Seconds Continue reading Branded Content (in Mobile) by Chris Schaumann