2012 Social Media Recap; 2013 Predictions by Gemma Craven and Geoffrey Colon [Podcast] by Social@Ogilvy

What were the trends that shaped 2012 in social media? And what do we have to look forward to in 2013? Gemma Craven, Head of Social@Ogilvy NY, and Geoffrey Colon, VP, Social@Ogilvy, aka the two GCs get down to the bottom of what made noise and what didn’t in the world of emerging media in 2012 in this special year-end podcast discussing 2012 in 30 minutes. My point of view: it is not the noise, it the the underlying tones that are relevant. Photocredit: http://forgottenbookmarks.tumblr.com/ Related articles Why Size Doesn’t Matter With Engagement; Content Does Current trends in Social Media Marketing … Continue reading 2012 Social Media Recap; 2013 Predictions by Gemma Craven and Geoffrey Colon [Podcast] by Social@Ogilvy

Rate this:

Ogilvy’s white paper!! The New Mobile Shopper: From Armed to Charmed

OgilvyOne and OgilvyAction Launch Research-Driven White Paper We set out to discover how the growing penetration of Smartphones influences the way people build brand preference and select, purchase and experience products. The findings form the basis of a new, research-driven white paper entitled, “From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale.” It provides recommendations for marketers and retailers to conduct winning mobile initiatives. Read all at http://sellorelse.ogilvy.com/the-new-mobile-shopper Photocredit:  squawkalong on Flickr Related articles The New Mobile Shopper: From Armed to Charmed (prnewswire.com) 7 Interviewing Tips to Help You Gather Quality Information For Your White Paper (imittcopy.com) Continue reading Ogilvy’s white paper!! The New Mobile Shopper: From Armed to Charmed

Rate this:

The Future of Selling

Photocredit: http://showmeabike.blogspot.com/ Related articles Using Social Networks for Business (thomascrampton.com) Classic Tomes of the Advertising Industry (Ogilvy and Della Femina) (jonsteinberg.com) Senior defeats Ogilvy in playoff in Australia (search.japantimes.co.jp) Pelosi Comms Director Headed to Ogilvy (mediabistro.com) 5 Best Sources of Future Trend Information (business-strategy-innovation.com) A Conversation on 7 Buyer and Sales Trends to Watch in 2011 (customerthink.com) The Ten Best Sources of Future Trend Information (fredzimny.wordpress.com) Six Social Media Trends for 2011 – David Armano – The Conversation – Harvard Business Review (fredzimny.wordpress.com) 3 Tools for Futures Thinking & Foresight Development (fredzimny.wordpress.com) 5 Crowdsourced Consumer Trends To Watch In 2011 (socialmediatoday.com) … Continue reading The Future of Selling

Rate this:

Reading (and recommending) Rohit Bhargava’s Twiangulate Lets You Follow Your Followers’ Followers

It is my firm belief that just outside the boundary of your own professional you can find new and relevant knowledge. Great to read post. And use then application. For u as a person, as a professional and for your organization! Found at http://rohitbhargava.typepad.com/weblog/2010/02/twiangulate-lets-you-follow-your-followers-followers.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+rohitbhargava+(Influential+Marketing) Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software that would be useful for an agency like Ogilvy, hands down one of your most effective methods of advertising has to be to target the Ogilvy network on Facebook with a customized … Continue reading Reading (and recommending) Rohit Bhargava’s Twiangulate Lets You Follow Your Followers’ Followers

Rate this: