2012 Social Media Recap; 2013 Predictions by Gemma Craven and Geoffrey Colon [Podcast] by Social@Ogilvy

What were the trends that shaped 2012 in social media? And what do we have to look forward to in 2013?

Gemma Craven, Head of Social@Ogilvy NY, and Geoffrey Colon, VP, Social@Ogilvy, aka the two GCs get down to the bottom of what made noise and what didn’t in the world of emerging media in 2012 in this special year-end podcast discussing 2012 in 30 minutes.

My point of view: it is not the noise, it the the underlying tones that are relevant.

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Ogilvy’s white paper!! The New Mobile Shopper: From Armed to Charmed

Tried Angles by squawkalong on Flickr

OgilvyOne and OgilvyAction Launch Research-Driven White Paper

We set out to discover how the growing penetration of Smartphones influences the way people build brand preference and select, purchase and experience products. The findings form the basis of a new, research-driven white paper entitled, “From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale.” It provides recommendations for marketers and retailers to conduct winning mobile initiatives.

Read all at http://sellorelse.ogilvy.com/the-new-mobile-shopper

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Reading (and recommending) Rohit Bhargava’s Twiangulate Lets You Follow Your Followers’ Followers

Beautiful girl with Pretty eyes

Image by tibchris via Flickr

It is my firm belief that just outside the boundary of your own professional you can find new and relevant knowledge. Great to read post. And use then application.

For u as a person, as a professional and for your organization!

Found at http://rohitbhargava.typepad.com/weblog/2010/02/twiangulate-lets-you-follow-your-followers-followers.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+rohitbhargava+(Influential+Marketing)

Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software that would be useful for an agency like Ogilvy, hands down one of your most effective methods of advertising has to be to target the Ogilvy network on Facebook with a customized ad. I have seen several ads like this for solutions and find myself always clicking on them – not because they say Ogilvy but because I presume that someone has done their homework and identified that whatever they are promoting is particularly relevant for someone who works at an agency like ours. So I’ll give the the benefit of the doubt and click further. That’s how I found Twiangulate.

To be continued at http://rohitbhargava.typepad.com/weblog/2010/02/twiangulate-lets-you-follow-your-followers-followers.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+rohitbhargava+(Influential+Marketing)

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